Erick Calderon, known professionally as Snowfro, is an artist, creative

technologist, and entrepreneur. He is best known as the creator of

Chromie Squiggles—the genesis project of Art Blocks—and as the

founder and CEO of Art Blocks, the first platform dedicated to longform

generative art hosted entirely on the Ethereum blockchain.

During his college years, he ran a snow cone stand called “Snowfro

Refreshments,” a nickname that later became his enduring pseudonym

in the Web3 space. Prior to his entry into the digital art space, Calderon

founded La Nova Tile, a high-end tile company focused on Spanish and

Italian aesthetics. This experience deeply informed his sensitivity to

color, repetition, and surface variation—principles that would later

translate into his generative art practice. He also experimented with LED art, 3D printing, and projection mapping. In 2016, he turned to

blockchain technology as a democratizing tool and began exploring the

creative and economic implications of programmable media. After

discovering CryptoPunks in 2017, Calderon envisioned a fairer and

more transparent way to distribute art—through randomized, on-chain

generative scripts that create unique outputs at the moment of minting.

In 2018, he deployed the first Art Blocks smart contract, and in

November 2020, he launched Art Blocks with Chromie Squiggles as its

debut project. The platform has since become the most important

marketplace for generative art NFTs, hosting projects by leading digital

artists and generating tens of millions of dollars in artist revenue.

Calderon continues to be a champion of open-source creativity,

community-driven innovation, and the elevation of generative art as a

major force in contemporary practice. His work has been acquired by

institutions and is increasingly viewed as foundational to the history of

digital and algorithmic art.