Juan Carlos Alom was born in Havana, Cuba in 1964. He studied photography at the Semiotica del entorno Cubano, Institute of International Journalism, in Havana. In 1985 Alom started working as a photojournalist for the Cuban Press. In 1989 he started experimenting with the photographic medium while studying photo restoration and conservation with the photographer Gerardo Suter at the Fototeca de Cuba.